The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Wieden+Kennedy
Client
Title
Category
Award
Points
Dadsong
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Points: 25.0
The Other Side
Agency: Wieden+Kennedy / London Client: Honda Category: Broadcast & Film / Branded Film
Points: 25.0
The Other Side
Agency: Wieden+Kennedy / London Client: Honda Category: Interactive Advertising / Interactive Video
Points: 25.0
The Other Side
Agency: Wieden+Kennedy / London Client: Honda Category: Websites / Automotive Products & Services
Points: 25.0
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Varying Length - Campaign
Points: 15.0
DreamingWithJeff.com
Agency: Wieden+Kennedy New York / new york Client: Squarespace Category: Websites / Other Consumer Goods
Points: 15.0
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign
Points: 15.0
Risk Everything Integrated
Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign
Points: 10.0
Holiday Spam
Agency: Wieden+Kennedy / London Client: Three Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Old Spice Social Network
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Social Media / Best Use of a Social Network
Points: 5.0
Mandroid
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Radio / Consumer - Campaign
Points: 5.0
Risk Everything
Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Films & Video / Long Form - Series / Episodes
Points: 5.0
Winner Stays
Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Films & Video / Long Form - Single
Points: 5.0
The Last Game
Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Films & Video / Long Form - Single
Points: 5.0
RE2PECT
Agency: Wieden+Kennedy New York / new york Client: Jordan Brand Category: Online Films & Video / Short Form - Single
Points: 5.0
Cook's Range
Agency: Wieden+Kennedy / London Client: Lurpak Category: Cinema Advertising / Short Form - :90 & Under - Single
Points: 5.0
RE2PECT
Agency: Wieden+Kennedy New York / new york Client: Jordan Brand Category: Consumer Television / Over 60 Second - Single
Points: 5.0
Ahead of Their Time
Agency: Wieden+Kennedy / Portland Client: Dodge Category: Consumer Television / Over 60 Second - Single
Points: 5.0
LeBron James "Together"
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over 60 Second - Single
Points: 5.0
RE2PECT
Agency: Wieden+Kennedy New York / new york Client: Jordan Brand Category: Consumer Television / 60 Second - Single
Points: 5.0
My Butt
Agency: Wieden+Kennedy / Portland Client: Weight Watchers Category: Consumer Television / 60 Second - Single
Points: 5.0
Cook's Range
Agency: Wieden+Kennedy / London Client: Lurpak Category: Consumer Television / 60 Second - Single
Points: 5.0
Tough Love
Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Consumer Television / 60 Second - Single
Points: 5.0
If You're Happy...
Agency: Wieden+Kennedy / Portland Client: Weight Watchers Category: Consumer Television / 60 Second - Single
Points: 5.0
SouthernComfort.com
Agency: Wieden+Kennedy New York / new york Client: Southern Comfort Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 5.0
Jeff Bridges Sleeping Tapes
Agency: Wieden+Kennedy New York / new york Client: Squarespace Category: Integrated Branding / Consumer Campaign
Points: 5.0
RE2PECT
Agency: Wieden+Kennedy New York / new york Client: Jordan Brand Category: Integrated Branding / Consumer Campaign
Points: 5.0
Holiday Spam
Agency: Wieden+Kennedy / London Client: Three Category: Integrated Branding / Consumer Campaign
Points: 5.0
#15SecondPremiere
Agency: Wieden+Kennedy New York / new york Client: Heineken Category: Experiential Advertising / Events & Competitions
Points: 5.0
Client:
Old Spice
Title:
Dadsong
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Honda
Title:
The Other Side
Category:
Broadcast & Film / Branded Film
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Honda
Title:
The Other Side
Category:
Interactive Advertising / Interactive Video
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
Honda
Title:
The Other Side
Category:
Websites / Automotive Products & Services
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Consumer Television / Commercials of Varying Length - Campaign
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Squarespace
Title:
DreamingWithJeff.com
Category:
Websites / Other Consumer Goods
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Nike
Title:
Risk Everything Integrated
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Three
Title:
Holiday Spam
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Old Spice
Title:
Old Spice Social Network
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Old Spice
Title:
Mandroid
Category:
Radio / Consumer - Campaign
Award:
2015 Radio Merit Award
Points:
5.0
Client:
Nike
Title:
Risk Everything
Category:
Online Films & Video / Long Form - Series / Episodes
Award:
2015 Film Merit Award
Points:
5.0
Client:
Nike
Title:
Winner Stays
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Nike
Title:
The Last Game
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
RE2PECT
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Lurpak
Title:
Cook's Range
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
RE2PECT
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Dodge
Title:
Ahead of Their Time
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Nike
Title:
LeBron James "Together"
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
RE2PECT
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Weight Watchers
Title:
My Butt
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Lurpak
Title:
Cook's Range
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Tough Love
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Weight Watchers
Title:
If You're Happy...
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Southern Comfort
Title:
SouthernComfort.com
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Squarespace
Title:
Jeff Bridges Sleeping Tapes
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
RE2PECT
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Three
Title:
Holiday Spam
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0